What are Freebie Seekers?
Just as there are unethical entrepreneurs, there are also unethical customers who constantly want something for nothing. You have to realize that you’re worthy of getting paid for the solutions and guidance you offer and find a way to help them see that – or send them away.
The true freebie seeker has no intention of paying for anything. It seems that their goal in life is to waste your time until you give them something of value just to get rid of them. When you offer a product online, you do it as a way to accrue clients for future products and to create interest in your product from paying customers.
But there are always a few freebie seekers who show up, looking to grab anything free you might offer – plus the products you expect payment for. You can try to convert these freebie seekers into paying customers by helping them see the value of your product and how it’s going to help them succeed or attempt to protect your business from wasting time and effort on them.
A free offer can be one of your best marketing tools. But you should know that the word free will attract those who never intend to pay for anything you offer. It’s a mindset most of us don’t understand and it can truly damage your business efforts if you don’t protect yourself from it.
First, you should know how the freebie seekers operate. You’ll see them as repeat responders to free offers but can drag your conversion rates to lower levels than they truly are.
Free offers that are only targeted to your paying list of customers (through a newsletter or blog post) reduce the amount of freebie seekers you may receive. But when you post free offers on social media, you can expect the percentage of freebie seekers to increase considerably.
When you post a free offer that’s contingent on a subscription to your newsletter, be prepared for the freebie seekers to immediately unsubscribe as soon as they download the free offer.
Research methods that other successful entrepreneurs use to stop freebie seekers from wasting their time and effort. For example, check out alternatives to free offers when trying to attract clients. By reducing your percentage of freebie seekers, you’ll be taking a big step in helping your business grow and prosper.
To Alleviate Guilt, Serve Your Audience Well
As an entrepreneur, there are many tried and true ways that you can serve your audience and help grow your own business as well. You don’t have to feel guilty about your own success when you know your clients are prospering from your efforts.
One way you can know that your audience is benefiting from your efforts is to define a particular group rather than attempting to appeal to everyone. It’s like shooting an arrow haphazardly without really aiming. You’ll surely miss the target and hit something you didn’t mean to.
But when you have a target audience, you’ll know exactly what to offer that they will like and enjoy. It’s the best way to invest your time, money and efforts and accurately promote your own business, too.
Having empathy for your audience is another way to alleviate guilt. When you show empathy, you’ll build a group of customers who clearly appreciate what you’ve done and what you’re doing for them.
When you do everything you can to help others in the business, you’re likely going to alleviate any guilt you may have for your own successes and be able to focus on improving your own goals for success and happiness.
Defining your target audience helps you know exactly what to offer them. You won’t be wasting your time and effort going down the wrong path of research and development, but will accomplish more in a shorter amount of time.
The relationships you strive to build within your targeted audience also help alleviate any guilt you may feel for your current success. Watching others’ businesses grow with help from the information you offered is the surest way to boost your confidence and take your business to the next level.
Serving your audience as well as you can, also means that you can better identify opportunities for yourself and for them. You’ll be able to gradually build your business to the level you want and achieve goals on the way up. There’s no guilt involved when you learn how to serve your audience well.
What are you going to do TODAY to stop getting freebie seekers who will never purchase from you?
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