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Who Needs A Plan

As a coach, it can be difficult to watch the lack of progress of so many promising entrepreneurs and coaches. They’ve dreamed for so long about creating a solid, sustainable business, and yet, all they do is dream. It is sad, because YOU see what they are capable and have great ideas.

You know the people I’m talking about, though, right? They attend conferences, sign up for free webinars, buy paid training, and sometimes even work with a coach or two. And yet week after week, month after month, year after year, they fail to make any progress toward their dreams. The question is WHY? What stops them from taking the steps to reach those dreams? They have the information.

Are they just lazy? No, not at all. It’s something worse. They don’t know how to move from a dream to a plan and they’re stuck.

Start With The Long-Term

If you’ve ever been on a job interview and were asked, “Where do you want to be five years from now,” you might have thought it an odd question. But as a business owner, that might just be the most important consideration you can have. You have to look to the future and have a plan if you want to succeed.

Clearly, without knowing where you’re headed in the long term, it’s impossible to create a map to get there. Flying by the seat if your pants is setting yourself up to fail. You need to know what your destination is, so that every day, week, month, and year you can check your progress to be sure you’re still headed in the right direction. You wouldn’t drive across the country without a map and a plan, and you cannot run a business without one either!

Create Milestones

Once you know your ultimate destination, you can draft a plan for getting there, and create the interim goals that will help you stay on track. So get those thoughts on paper, have a brain dump, put down everything you want to accomplish. Is it write a book? Create a course? Do a live training? Whatever it is, write it down.

For example, if in five years you want to be free to travel for 8 weeks every year, then you need to have a few pieces in place before that can happen:

  • Enough income to cover travel costs
  • Passive income to sustain your business while you’re not working
  • A staff who can manage the business while you’re away

When starting with this list, you can then work backwards from your five-year goal, and create milestones along the way. If you know you’ll need to earn $150,000 annually in order to fund your travel plans, and right now you’re earning $60,000, then reasonable milestones might look like this:

  • Year 1: $70,000
  • Year 2: $85,000
  • Year 3: $105,000
  • Year 4: $125,000
  • Year 5: $150,000

Once you have these milestones in place, it’s much easier to figure out exactly what you need to do to achieve them, by setting monthly, weekly, and daily goals. You should do the same with the building of your team. Create the PLAN!

Create Small Goals

If you say to someone, you need to move from $60,000 to $150,000 in five years, that’s a pretty overwhelming task. After all, it’s a $90,000 increase and most people will look at that and immediately dismiss it as impossible. Don’t overwhelm yourself, break it down.

Once you break it down as we have above, and then do it again into even smaller steps, it suddenly doesn’t look so daunting. If it take two or three breakdowns before it seems manageable, then do it.

With our plan, in the first year of the we have outlined here, your income needs to increase only by $10,000. That’s less than $1000 per month! Surely that’s easy enough to accomplish!

You can further break that down by week: $1000 per month is just $250 per week. If you sell just one more group coaching package, or five more of a $50 training programs, or added one more blogging client, you’ve already reached your milestone.

Then you decide what it takes to add that. It might mean sending one more email to your list, or investing an additional $20 per month in Facebook ads, or perhaps reaching out to one more JV partner. The point is, reaching this much smaller goal is far easier than thinking about that five-year plan. What do you think, does it now seem attainable?

In Summary

So what’s your big dream? How can you deconstruct it into achievable milestones, workable goals, and finally, daily and weekly tasks? If you can do this (and you definitely can) then you can achieve anything in business and in life. Are you ready? Lets get started!