Let’s demystify a myth right here right now: using Private Label Rights content (or PLR) is NOT plagiarizing! Here’s why:
Plagiarizing is when you copy and paste someone else’s printed words into your own document and claim that it’s your own work. Whether it’s one sentence, one quote, or an entire document, if it’s taken directly from another person’s work, without any quotation marks or citations, it’s plagiarizing.
To me, hiring a ghostwriter to write content or a book for you and put your name on it is the same thing as using PLR. When you purchase PLR you receive a license that gives you permission to use the content as is or to make any edits you want to it. This license gives you permission to brand it with your colors and logo and your name. You can even add your own case studies to it and sometimes even sell the content.
Is Duplicate Content an Issue?
For years content creators believed that having duplicate content or plagiarized content on your site would result in Google giving you a stiff penalty in the search engines. In fact, if the Google bots see multiple articles are written exactly the same, either plagiarized or PLR that wasn’t edited, Google may offer only one of those results to the searchers. This could result in YOUR site being hidden, so make sure to edit the PLR to suit you. Who wants to see multiple search results of the same exact article? Nobody, which is why some sites don’t show up if they offer the exact same content wording. To find out more about how Google feels about duplicate content read this article.
Make Your PLR One of a Kind
If you chose to use PLR, spend some time customizing and adding your own pizzazz to the content. PLR is meant to be a starting point for your content creation, not the final product. Most people call in ghostwriters to put together the final product. Spicing up PLR content can include rewriting it in your own voice, with your own words, in your own personal style that attracts your tribe. Be creative with your written PLR and use it as a script for a video. Take single aspects from an article and make a series of blog posts, a series of videos, or a podcast episode. You could also create an informative infographic using the contents of an article. There are many uses for PLR and in all honesty, you’re only limited by your own creativity.
More Content Creation Tweaks
If you want some more ideas of how to tweak your content to make it more unique and how to reuse content you already have in different ways, join me for my free webinar, “5 Tiny Content Tweaks that Reap Big Benefits.”
On the internet, content is king … and the truth of the matter is … sometimes we encounter writer’s block. I’ll give you content ideas that you can run with that will fill your editorial calendar for months.