When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and email sequences?
You’re not alone in that thinking, however, in reality, copywriting is more than just sales messages. Because in fact, as an online business owner, most of the content you produce could be called copywriting at least in some sense. After all, if you’re creating content with the ultimate goal of selling something, whether a service or a product, that is by definition copywriting. Therefore, you are a copywriter! Woohoo, look at you! You are already a copywriter and you didn’t even know it!
Sure we all like to hang out on Facebook and chat with friends, catch up on the latest funny videos, and enjoy a mindless “quiz” or two. But for coaches, Facebook is much more than that. Most i
What makes you stand out from the other coaches in your niche? What is unique about you or your skill set? You should use your LinkedIn profile to share those things that make you the best person to solve your ideal client’s problems. It’s where you shout about your credentials and let your ego run the show. To sum it up, t
Additionally, here’s your chance to have some fun while blowing your own horn and letting your personality shine. It’s important to know that the about page is often the most visited page on a website, so it’s a critical piece of your overall brand and message. Above all, t
All blog posts have a job to do. For instance, they may be meant to lead your reader to a sales page or perhaps you’re asking for them to subscribe to your mailing list. However, m
Two hundred and eighty characters are all you have, precious little space for creating compelling content. Yet that’s exactly what you need do if you hope to use Twitter as part of your overall marketing strategy. That space is high-value real estate, so think of tweets like email subject lines, and craft them to convey as much information as possible while still enticing readers to take the action you are hoping for.
Whether you’re sending an email about a new product or service or simply letting readers know you have a new blog post up, your email definitely qualifies as copywriting. In fact, even the personal emails you send to prospective clients contain what we would call copywriting.
In short, the fact remains, copywriting is everywhere in your business, from your sales pages to your invoices. Whenever you ask a reader to take some action, you’re writing copy, and the more comfortable you are with the idea of it, the better (and more natural) you’ll become. So do not forget to make sure all of your writing counts!
If content marketing feels overwhelming to you, let me help you! Sign up for my short self-study course Content Repurposing Workshop: Don’t Rewrite, Reuse by clicking here.
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