One great way to get ideas for content is to leapfrog off someone else’s content.
No, this doesn’t mean stealing! It means taking someone else’s content and infusing it with your own ideas. It is okay to write your own take on a subject.
When done well, this is a highly effective shortcut to creating high-value content.
A good example of this method is sharing a news story. Find an article that relates somehow to your niche, or that you can add something to in order to help your followers apply the information.
Share a link and/or an excerpt of the article, along with your own commentary. This could be in the form of a blog post, a social media post, or even a video where you discuss the article. (or all of the above) I know for myself, I have trouble sharing my opinion on things because I dislike confrontation, but this is something that I am working on overcoming.
You can offer an opinion or, even better, some actionable tips that your audience can use.
You can disagree with the piece of content and explain the reasons why you disagree. Another idea is to offer your view and ask your audience for theirs to give them an opportunity to engage.
This idea works for any type of content, not just news stories. Share a blog post, a social media post or comment, a video, an infographic, a podcast episode, etc.
This is great for you because it’s a very natural way to interact with your audience.
You’re also a consumer of content, so when you find something interesting, share it with your audience.
If you’d like to learn more about creating content without reinventing the wheel sign up for my Content Repurposing Workshop: Don’t Rewrite, Reuse by clicking here.